Crave Review: This time i’ve got my own pictures! So much fancier right? Maybe for the next review i’ll do a short vlog and post that, so at least the reviews stay somewhat interesting with a varying format.













Now for the review:

And as usual, posted below:
Crave is a brand new frozen yogurt shop located near the Chic-Fil-A/Verizon store in Central Park. I know I said in one of my first reviews that I wouldn’t be focusing too heavily on the decor of the restaurance (something I strayed from only slightly in the last review, but the inside of Crave is pretty cool. First, the walls are painted in bright green, purple, and a contrasting black, with the ceiling covered in little white bulbs and larger bulb-shaped lamps. The furniture is all black and white, with the chairs made out of a translucent neon-green plastic and chrome. All of this gives the restaurant a futuristic, space-like feel, and I suppose the best way to describe the atmosphere is as being similar to being in the frozen yogurt store of a space station from the future. For any of you children of the 90s, the store is slightly reminiscent of Mondo Burger from the movie Good Burger.

The business model for Crave is one similar to the other Asian-influenced frozen yogurt chains. Just as a general background, the chains RedMango and Iceberry started in Korea as frozen yogurt shops that offered a handful of fruity flavors of frozen yogurt that could be topped with fresh fruit. Those chains have since expanded and influenced new startups in the American market, and we now have RedMango, an American Iceberry, Pinkberry, and YogenFruz (among others). While Iceberry and Yogenfruz can both be found in Northern Virginia at various locations, and places like Pinkberry are mainly in California, as far as I’m aware, Crave is the only (and newest) “Asian-concept” frozen yogurt store in the Fredericksburg Area.

What sets crave apart from its predecessors is the experience. Rather than picking your flavor/size  then being charged a flat price per topping/portion size, Crave is set up to allow complete customization of your frozen yogurt. Customers start at a wall full of frozen yogurt machines, where there’s a diverse variety of flavors (around 24 in all), ranging from pink lemonade to “birthday cake” (compared to the standard 3-5 that places like Iceberry and YogenFruz offer).

After picking your flavor, you’re encouraged to fill your (extremely large) cup as much as you want, then pick from an overabundance of toppings (these are separated between a fresh fruit topping bar, and a standard ice cream topping bar, which offers gummy bears, sprinkles, etc.). You can also go completely toppingless, as I did (see the pictures above). Be warned, though. The catch is that once you’ve assembled your ideal frozen yogurt sundae (which is a strange/original concept in itself), your cup will be weighed and charged by the ounce. A regular sized portion, comparable to the “medium” sizes at other similar frozen yogurt places will run you about $5 (which is pretty standard cost), but if you’re not careful with your toppings and yogurt serving, you’ll easily overshoot this price.

While variety and customizability are the clear strengths of crave, I found the yogurt itself to be decent, but not above average. The constistency of the yogurt seemed slightly watery, and was a lot closer to a sugary watery-based thickness, rather than the more cream/milk based consistency typical of most frozen yogurt. The difference was similar to the difference between sherbet (which seems more juice-based) and gelato (which tastes more cream-based). While this didn’t necessarily make the yogurt worse than that of other frozen yogurts, it was unexpected given that crave brands itself as “frozen yogurt”, and seems to follow such a similar model to Iceberry, Pinkberry, etc.

Overall, I suppose I was expecting something…well…more yogurt-ey. For this reason, I think i’d personally  prefer to spend my $5 at Iceberry or Yogenfruz for regular froyo consumption, but it might just be that I’m comparing Crave to what i’m used to (Iceberry-my favorite), rather than reviewing it stand-alone. In the end though, I would still definitely encourage anyone who hasn’t yet tried Crave to go, since the experience is unique, and this is more or less the only frozen yogurt place of its type in the area.


Next review: Steak N’ Shake